Conscious Marketing Badge: Assessment Criteria
Transparency:- Open disclosure of marketing methods used.
- Clear communication regarding product or service features, without misleading claims.
- Marketing materials should source images, data, and content ethically.
- Fair representation of all demographics without perpetuating stereotypes.
- Respect and protect consumer data.
- No sharing of data without explicit consumer consent.
- Avoid exaggerated or false claims about products/services.
- Provide evidence to back up any claims made.
- Promote and practice sustainability in marketing campaigns.
- Use of eco-friendly materials for physical promotions.
- Ensure marketing campaigns are inclusive of various demographics.
- Actively avoid cultural appropriation.
- Encourage feedback from customers and stakeholders.
- Incorporate feedback to improve marketing strategies.
- Demonstrate commitment to community initiatives or charities.
- Ensure marketing campaigns do not harm societal values or encourage negative behaviors.
- Use marketing platforms to raise awareness of social, environmental, or ethical issues when relevant.
- Provide educational content for consumers to make informed choices.
- Avoid price manipulation tactics.
- Provide genuine value to the consumer without hidden fees or charges.
- Regularly review and update marketing strategies to align with conscious marketing principles.
- Engage in training or workshops to stay updated with ethical marketing trends.
- Engage with partners or brands that also uphold conscious marketing principles.
- Avoid partnerships that conflict with ethical marketing standards.
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