Conscious Marketing Course Outline

Participants in this course will learn to:

Thank you for your interest in our course on Conscious Marketing Course. Here's what you can expect from this course:

After enrolling our course, you will unlock three months complimentary growth consultation (value: 18k USD)

Learning Objectives

  • Unlock the essence of Conscious Marketing and understand its differences from traditional marketing approaches.
  • Learn how to connect with your heart and soul, infusing your marketing with a deeper sense of purpose.
  • Discover practical strategies for aligning personal goals and values with the SDGs, fostering a sense of purpose and making a positive impact.
  • Engage in introspective practices, such as mindfulness exercises and self-reflection, to enhance inner development and cultivate a deeper understanding of oneself.
  • Discover your authentic selves and explore ways to incorporate your unique essence into your marketing strategies.
  • Design your social media presence with intention, aligning your content and messaging authentically.
  • Explore transformative thinking to revolutionize your businesses and marketing strategies.
  • Gain insights from real-life examples of conscious marketing models.
  • Discover the best conscious marketing funnels that generate healthy profits.

Downloadable Contents:

  • Social Media Calendar
  • Example of Conscious Social Media Content
  • Culture Design Canvas by Gustavo Razzetti
  • Sustainable Business Model Canvas
  • The We Media Course Decks
  • The We Media Consistency Check List
  • The We Media Conscious Marketing Workbook
  • SDG Aligning With Impact Standards
  • SDGs Impact Standards
  • Conscious Marketing Integrating SDGs
  • Inquiry Exercise
  • The We Media Feeling Aliveness
  • Journaling prompts and more

Course Format

The purpose of this course is to help you gain a deeper understanding of yourself and then equip you with the tools and knowledge to implement conscious marketing principles into your business.

To make the most of this course, we recommend the following study approach:

  • Take your time: Allocate sufficient time for each module to fully absorb the content and engage in the provided activities.
  • Repeat meditations and journaling: Practice the guided meditations multiple times to deepen your experience. Additionally, journal your thoughts, reflections, and insights as you progress through the course.
  • Embrace affirmations: Listen to the affirmations regularly, allowing their positive messages to resonate with you. The more frequently you engage with them, the more profound their impact can be.
  • Utilize examples: The course includes examples that help expand your consciousness and raise awareness of your own creative abilities. Pay attention to these examples and reflect on how they relate to your own journey.
  • Digest information gradually: Rather than rushing through the material, take one module at a time. This allows for better comprehension and integration of the concepts and practices presented.

By following these recommendations, you'll create a space for deep learning and transformation throughout the course. Embrace the journey and embrace the opportunity to develop your conscious awareness.

Course Schedule

Our course is broken down into seven modules, each of which will take approximately between one-two hour to complete. Here's an overview of the schedule:

7 Modules Pre-Recorded Videos: Inner Journey, Meditation, Affirmations, Journaling Prompts, Conscious Marketing Principles.

  • Module 1 Purpose Creation
  • Module 2 Value Creation /Creative Intention
  • Module 3 Goals / Behaviors
  • Module 4 3Ps
  • Module 5 Speak / Target Audiences
  • Module 6 Do / Healthy Profit
  • Module 7 Go / Transforming
  • Live Session on June Journey into our heart with Semin Yilmaz and Q&A with Duygu Ozen
  • Downloadable Content: Slides, Business Canvas, Work Frames

We appreciate your decision to join our Conscious Marketing Course. Thank you for enrolling!

Enroll

Empathy is the cornerstone of heart-centered leadership, connecting us deeply with the people we lead.

Service Details

Inner Work

  • Inner-Directed Leadership
  • Community Building and Interconnectedness
  • Presence and Mindfulness
  • Healthy Communication with Gen Z Employees

Outer Impact

Search Engine Optimization
(SEO):

  • Keyword Research and Strategy
  • On-Page SEO (including meta tags, headlines, and content optimization)
  • Off-Page SEO (link building, guest posting)
  • Local SEO (for local businesses)
  • Technical SEO (site speed
    optimization, mobile optimization, structured data)

Content Marketing:

  • Blogging and Article Writing
  • Video Content Creation
  • Infographics and Visual Content
  • E-books and Whitepapers
  • Email Newsletters

Social Media Marketing:

  • Social Media Management (across platforms like Facebook, Instagram, Twitter, LinkedIn)
  • Social Media Advertising
  • Community Engagement and Management
  • Content Creation and Distribution

Pay-Per-Click Advertising
(PPC):

  • Google Ads Campaigns
  • Bing Advertising
  • Social Media Paid Campaigns
  • Remarketing and Retargeting Ads
  • Display Advertising

Email Marketing:

  • Email Campaign Strategy and
    Execution
  • Email Automation
  • Subscriber List Management
  • Personalization and Segmentation
  • Performance Analysis and Reporting

Conversion Rate Optimization
(CRO):

  • Website Audits
  • A/B Testing and Multivariate
    Testing
  • Landing Page Optimization
  • User Experience (UX) Analysis
  • Call-to-Action (CTA) Optimization

Web Analytics and Reporting:

  • Google Analytics Setup and Monitoring
  • Conversion Tracking
  • Custom Reporting and Insights
  • Competitor Analysis

Mobile Marketing:

  • Mobile-Friendly Website Design
  • App Store Optimization (for
    businesses with apps)
  • SMS Marketing Campaigns
  • Mobile Advertising

Voice Search Optimization:

  • Content Optimization for Voice Search
  • Structured Data for Voice Search
    Readiness
  • Local SEO for Voice Search

Conscious Marketing Design

Conscious Business and Marketing Transformation Consultation aims to redefine the core of your business and marketing strategies, embedding consciousness at every level. Our approach is holistic, recognizing that true business success is intrinsically linked to the inner work and integrity of its leaders and teams. We offer a comprehensive suite of services designed to elevate your business through ethical practices, sustainable growth strategies, and a profound commitment to making a positive impact on society and the environment. Please visit our WE7 Activation Raodmap page for more information